Throw out what you think!
Coming up with an idea is not so difficult.
Coming up with the right one takes work.
Design thinking is an innovative solution based approach to solving problems rooted in a set of skills.
We at WBC use this methodology as part of our workout program to develop way beyond compare new products and services that are customer centric.
Here's short video explaining why putting people at the heart of the experience, embracing co-creation, and taking a holistic approach is what Service Design is all about.